Tadaam
TADAAM is home internet and television over mobile technology. It is simple and fast setup internet and TV connectivity that follows you wherever you go. No cables, no ties, no technicians. On the spot connection to the world.
Challenge
Creating a brand, something new, magical and innovative. Naming it, branding it while positionning it.
Solution
More than just a brand, we needed to challenge ourselves to open the customer mind to a brand new universe. A young identity, digitally speaking product for a real modern telecom brand. 2 strong colors to highlight a new vision of an hybrid and futurist product : welcome TADAAM !
Just plug, play and connect
The customer journey was designed to be smooth and friction free. From discovery to activation, everything is done online, quickly and efficiently. TADAAM is thus positioned as a real alternative in a traditional telecom world, focusing on simplicity and autonomy.
TADAAM's visual identity voluntarily breaks with established codes. Here, no fixed logo, but a moving graphic system, able to adapt to contexts and messages, while translating agility and brand difference.
A dynamic identity
