KEYES
Historically structured around several specialized entities, the NRB group has established itself as a major IT player in Belgium. Over the years, the company has developed strong technological expertise as well as strong sectoral knowledge. Today, the group continues its development and affirms its growth ambitions with the creation of KEYES, a new brand bearing its vision for the future.
Challenge
The multiplicity of brands made the offer difficult for customers and limited the group's perception to a set of disconnected companies. Synergies between entities remained unclear, despite strong complementarity. The challenge was therefore to clarify the brand architecture, unify the vision and build a brand capable of carrying an expanded ambition, beyond the Belgian historical market, towards a European dimension.
Solution
The creation of KEYES marks the transition from a set of entities to a unified digital actor. Thinking as a strong common brand, KEYES structures the whole group around a hybrid model: some entities are gathered under the brand, while others, valuing their sectoral expertise, retain their name while being endorsed. This approach combines brand power, global legibility and sectoral legitimacy.
A revealing name
The creation of KEYES marks a key step in the transformation of the NRB group. The name is a contraction of "key" and "eyes". It expresses both the ability to open and activate change while understanding and anticipating technological developments.
A hybrid architecture
KEYES is based on a brand architecture designed to combine coherence and specialization. Some entities integrate the KEYES brand, strengthening complementarities and legibility, while others retain their name, valuing their sectoral legitimacy while being endorsed. This hybrid structure enables us to affirm the power of a unified player while preserving sector expertise.
A guide for tomorrow
The logo comes from a custom designed typography, with a K identity as the central element. This strong symbol embodies evolution, transformation and openness. A contemporary emblem, thought to last, that positions the brand as an actor ready for the future.
Unlock the change. Envision the future.
The concept of brand communication is based on the double reading of the name KEYES. A strong promise that positions the brand as a partner capable of both acting concretely and guiding its customers in their digital transformation.
A structural identity
The graphic system was designed to translate the duality of the concept. It is based on lines inspired by the emblem, a living iconography and geometric typography, creating a flexible visual language capable of strengthening the overall consistency of the brand.
Comprehensive solutions
KEYES proposes an end-to-end approach, combining all its expertise. From strategy to operational, the brand supports its customers at every stage of their digital transformation, integrating consulting, deployment and operations. A comprehensive approach that addresses complex issues consistently and effectively.
