Superzero
A reusable bottle, smart distributors and quality products, Superzero offers the alternative of a simple and efficient alternative to single-use plastic. The brand accompanies consumers in changing their habits by making zero waste accessible, practical and without constraint.
Challenge
As a young start-up in Brussels, Eco-tap had to take a new stage of development and reach a wider audience. The challenge was to convince sometimes hesitant consumers to change their habits, making zero waste not only understandable but especially desirable. It was necessary to create a more engaging brand, able to tell a story and motivate everyone to take action.
Solution
The project started with a focus on the user, placed at the heart of the concept. From Eco-tap, the brand evolves to Superzero. A new name with meaning, both direct reference to zero waste and invitation to become a superhero of everyday life. This transformation is accompanied by a stronger, more expressive and resolutely positive brand.
A committed and heroic visual identity
Superzero's graphic system adopts strong and assumed codes, inspired by the superhero universe. This deliberately impacting style makes zero waste visible, desirable and accessible, without ever appearing moralizing.
A positive and uncomplicated tone of voice
IpsumSuperzero adopts a tone of complicit, optimistic and staggered voice. Far from being guilty, the brand encourages and motivates, valuing each small gesture as a victory. A simple, direct and engaging speech that invites you to change your habits.
