Antargaz
French leader of the GPL, Antargaz is embarking on a strategic transformation to assert itself as a multi-energy actor, capable of accompanying developments in the sector and new uses. This development is accompanied by a modernisation of the brand in order to be part of the contemporary energy sector.
Challenge
To support its transformation, Antargaz needed to define its positioning and restore meaning to its brand. It had to move beyond its historic image as an LPG specialist and assert a broader role. The challenge was also to place the customer at the centre of the brand and make that focus tangible across every touchpoint.
Solution
The answer was built around a strategic design work designed to redefine the fundamentals of the brand: mastery, accompaniment and innovation. The new positioning of Antargaz was then translated into a renewed visual identity. The logotype has been reworked and the graphic style redesigned, both on printed and digital media, to express a more open and dynamic brand.
