We are Minale Design Strategy:

a squad of bold, curious, disruptive design thinkers dedicated to brand and retail design.

We believe in the value of design as a means to make life better, simpler, more interesting.

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Design Strategy helps brands and organisations be better understood and achieve better performance.

Over the years, we have developed a robust, yet flexible approach we apply to find solutions that bring value to our clients.

This is what we call our 5-Step methodology. It requires time and iterations with our clients.

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