Grand Hôpital de Charleroi
A hospital ecosystem in motion
The Grand Hôpital De Charleroi is using the inauguration of its new hospital on the "Les Viviers" site in Gilly as an opportunity to completely revamp its identity and brand architecture. The aim is to streamline and structure its network to make life easier for both patients and staff. Transitioning from the acronym "GHDC" to the full name Grand Hôpital De Charleroi gives a feeling of status and strength to the organisation as a whole, while clearly communicating the mission and values that drive its teams everyday: positive health!
Industries
- Healthcare.
Skills
- Brand Design,
- Brand Architecture,
- Strategy,
- Naming.
Challenge
GHDC is the result of a merger between several Charleroi hospitals, and when construction began on the new hospital, the question of its name inevitably arose. This sparked a deeper reflection on the company’s purpose, structure, and brand image.
Solution
Using interviews and workshops, the vision, mission and values were shaped from within, ensuring that they are shared by everyone involved. Replacing the acronym "GHDC" with the brand name "Grand Hôpital de Charleroi" restores a sense of status and strength to the organisation as a whole. A new graphic identity was also created, reflecting the unique nature of "positive health" and giving it a distinctive and specific personality.
A shared foundation
The Grand Hôpital De Charleroi brings together hospital sites, consultation centres and various support services. At the heart of this brand architecture is the Grand Hôpital De Charleroi - one hospital, one unified group, organised across multiple sites, specialities and services.
Custom typography
The "Positive" typography is directly inspired by the emblem and the movement,
while the dynamic nature of the spaces creates a unique brand identity,
showing an openness to new ideas, continuous learning and optimism.
A legitimate and evolving logo
The new emblem draws on two universal symbols: the "+" and the "H". As well as these logical components, its structure is inspired by the architecture of the new hospital and idea of being "under construction", reflecting a commitment to evolving over time.
