Mellow
Crafted with passion, shared with love
It all started with two companies: Dessert Factory, specialists in the creation of indulgent baked puds, and Verbau, renowned for their equally delicious but uncooked desserts. Now, these two family-run businesses have decided to join forces to become the world no. 1 in premium desserts. Together, they have formed Mellow - a brand ready to shake up the market, blending expertise with a fresh mindset and approach. Made to be enjoyed!
Industries
- Food & Drink.
Skills
- Strategy,
- Brand Design,
- Naming,
- Digital.
Challenge
Making 1+ 1 equal more than two! The aim is to create a brand that leverages its internal strengths and sends a powerful message to the market. It isn't just about a new name; the branding will be pivotal to the entire merger process, laying the foundation for the new company to achieve its ambitious goals and become a benchmark in a highly competitive B2B landscape.
Solution
A successful branding strategy is, above all, a shared endeavour - one that truly resonates with everyone involved. It requires a participatory approach, deeply rooted in the company culture. It also means setting a clear strategic vision and crafting a name with a story and an impact, to ultimately create a powerful brand that feels like a natural choice.
A merger ready to be revealed
First, within the company, by building a new entity capable of achieving its ambitions, fostering a strong corporate culture, and bringing employees together under one name, one brand. But also outside the business, to formalise and clarify the merger, showcasing the combined strength of a new player, bringing fresh energy to a market that still tends to be overly traditional.
Mellow is...
softness
smooth, sweet desserts
a friendly company with a family feel.
Sweet, soft and smooth, Mellow offers an unparalleled taste experience with a range of truly stunning desserts. Each creation is a delectable symphony of texture and indulgence, offering sweet treats to share for memorable moments together!"
