Intercaves

Tasting and Temptation

Intercaves, a Maisons Richard company with over 40 years' experience and a network of 85 sales outlets, is unveiling an exciting new concept in Saint-Cyr-l'Ecole. Alongside a carefully structured and engaging product selection, the tasting experience and services are brought to life in a brand new customer journey, focused on tasting and discovery. The commitment to accessibility, emphasised by a clever pricing strategy and immersive merchandising approach, is further reinforced. With the launch of this new store, Intercaves is providing its network of partners with a powerful asset.

Industries

Food & Drink,
Specialised Retail,
Products.

Skills

Retail Design,
Strategy.

Challenge

In a competitive market, asserting Intercaves' positioning. Elevating the brand's strengths through an enhanced customer journey. Providing a tailored response to the local market and target clientèle. Giving partners access to efficient tools.

Solution

Alongside a structured and striking product range, tasting and services are being brought to life in a brand new customer journey, focused on tasting and discovery. The commitment to accessibility, emphasised by a clever pricing strategy and immersive merchandising approach, is further reinforced.

Sleek, sturdy black shelves structure the space and showcase the products with style. Breaks in the layout add rhythm to the display and draw customers in. Wood brings warmth and conviviality, echoing the material of the Grands Cru crates. This raw and untreated resource also aligns with sustainability goals. Materials that blend simplicity and modernity.

A dynamic space

The heart of the concept is the efficient tasting area, giving wine merchants the chance to indulge their passion and experiment with their expertise. The space is vibrant and bustling, and is brought to life with events and activities such as partner events with winemakers and tasting workshops throughout the year.

Expertise and... efficiency

Below the wines, the furniture cleverly arranges and groups the stock, while ensuring optimal presentation of the bottles (eye-level display and easy access), reinforcing the brand's focus on volume sales through bulk discounts.