SFPIM
The SFPI-FPIM is entering a new era. With a strong strategy, a new logo and a structuring graphic system, the Belgian Federal Investment Fund is equipping itself with the tools needed to support the challenges of the coming years. Long discreet in its communication, this institution, which is central in the Belgian economic landscape, is now fully revealing its role, status and vision.
Challenge
After years of low visibility, the challenge was to reveal the brand and give it an image commensurate with its strategic importance. The challenge lay in federal constraints, such as the institutional name or colours of the Belgian flag. The federal legacy, its institutional credibility and its ability to act agility in a complex political and economic environment had to be expressed.
Solution
The work began with the definition of a positioning inspired by the federal rootsss of the SFPI-FPIM and its unifying role. This reflection led to the creation of a new logo capable of bringing the two languages together under the common emblem SFPIM, while adapting to contemporary uses. The typography affirms the institutional status, while the graphic system, consisting of aerial photos and a directory of lines reminiscent of the logo, reflects the strategic vision and anticipation capacity of FIMS.
A unifying positioning
With its fragmented institutional landscape at the heart, FIMFS transcends linguistic boundaries and particular interests. More than a federal financial tool, it asserts itself as a federating entity, capable of bringing together and supporting structural projects for the Belgian economy.
A unique logo
Rather than a bilingual logo, the choice was based on a unique version, a symbol of the link between French and Dutch. Open and dynamic, the logotype reflects both the unifying mission and the ability to open perspectives, stability and flexibility.
Get high
The visual identity is based on an iconography mainly composed of aerial views, illustrating the global and transversal vision of the SFPIM on the Belgian economic fabric. National colours and wheeled typography reinforce federal status, while a set of rectangular and wired shapes animate the graphic system with subtlety, balance and elegance.
