Nanotera
Elpev, a business plan specialist, and Perimedias, a major advertiser at the place of sale, choose to join forces to give birth to Nanotera. Two companies with separate pasts who decide to turn this alliance into a strategic opportunity.
Challenge
The challenge was to bring together two different corporate cultures around a joint project, going beyond the legacy of the past to build a new collective dynamic. There was a need to create an identifiable brand capable of clearly expressing the trade forces and the differentiating axes of the new set. This transformation should also become a lever of communication both internally and externally.
Solution
The project started with work on alignment with the teams of the two entities to define a shared vision and develop a common positioning. This approach has made it possible to move away from old borders while capitalising on existing expertise. The union of entities was then revealed through the creation of a name, a logo and a graphic system reflecting the personality of the company.
Impact
- Lorem ipsoume
A revealing name
Nanotera is a resolutely contemporary name. Coming from the Greek "nano" (the small) and "tera" (the immense), it embodies the company's ability to respond to communication issues at the point of sale as well as to the problems mass market of international brands.
A powerful identity
Visual identity is strong, dynamic and vibrant, serving the various commercial facets of Nanotera. A graphic accident highlights the company's tactical approach, affirming a clear, efficient and immediately recognizable universe.
