Jetfly
Jetfly was originally the European leader in private aircraft condominiums. In recent years, the company has experienced strong growth, notably through several acquisitions. Over time, the company has developed a comprehensive ecosystem of services around business aviation. To accompany this evolution, the brand had to better reflect the richness of its offer, clarify its organisation and reaffirm its premium positioning.
Challenge
The challenge was to simplify the reading of a group that has become much wider than its historical co-ownership activity. It was necessary to structure the different entities and services within a coherent brand architecture, while increasing Jetfly's visibility as a parent brand and affirming its leadership in the European market.
Solution
The project was structured around two complementary axes: the creation of a new brand architecture to clearly structure all the group's activities and the development of a premium and modern visual identity. This evolution builds on the promise "Simply close", expressing the proximity, simplicity and excellence that characterise the Jetfly experience. The work focused on the creation of a new graphic system and a visual architecture integrating the different services of the group and the aircraft models of the fleet.
A clear brand architecture
Brand architecture organizes all activities and subsidiaries around Jetfly. Each entity finds its place in a coherent system, allowing to better understand the complementarity of the services offered and to strengthen the power of the central brand.
A premium identity
The visual identity has been completely redesigned to reflect Jetfly's exclusive universe. A modernised logotype, an elegant colour palette, refined typography and a structured graphic system create a uniform visual language across all contact points.
