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If you’re interested in discussing a potential project or idea with us please contact or email :
 
Gwenael Hanquet
+32 475 87 32 08
 
Oliver Rasquinet
+33 6 20 17 10 75

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We love to hear from new potential collaborators and creatives.

 

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Projects by sector
Projects by expertise
All the projects

Projects

Yogurt Factory

Challenging standards: Yogurt Factory rejuvenated the yogurt concept, turning this flat classic of our diet, into a 100% tasty yet fat free frozen yogurt. */
Brand analysis
Brand strategy
Corporate identity
Retail design
Construction supervision

TaxConsult

*/ For its 35th anniversary, Tax Consult wanted to drag the audience attention on its strong key message "Together, the future is bright!".
Brand analysis
Brand strategy
Corporate identity

Staci

Staci, historic leader in logistics of detail in the advertising and promotional adopts a new identity to value his status and prepare the future challenges.
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

Beobank Pro

With this new concept, Beobank puts the spotlight on its professional customers. The idea behind this new « Pro » branch concept is to provide...
Brand strategy
Corporate identity
Retail design

3 Fontaines

"Les Trois Fontaines" Shopping Centre turns over a new leaf to rebuild a bond with its clientele.
Corporate identity
Retail design
Signage systems
Construction supervision

NEXANS

Nexans' identity has been enhanced in order to assert its status as a major international player. Aware of its lack of impact despite being a...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

Villebon 2

Minale Design Strategy's Challenge : To breathe life into this dated centre, giving it the freshness of a commercial retail park. It was a success...
Retail design
Signage systems
Construction supervision

Dessert Factory

Founded in 2007, Dessert Factory is a Walloon SMB that focuses its activity on the mass distribution market, specifically on own brand puddings.
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines

Saint Sébastien

Minale Design Strategy has bought light, comfort and quality to the newly renovated Nancy's Saint Sébastien shopping centre. The Art Nouveau movement has subtly inspired...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

MGEN Optique

Minale Design Strategy has worked on one of MGEN's Optic & Hearing outlets to reestablish the company's cooperative values and emphasise customer service.
Retail design
Signage systems
Merchandising
Construction supervision

Walmart

We are thrilled to be working with this world leading retailer on their activity in the Canadian market. Stay tuned… !
Brand analysis
Brand strategy
Retail design
Signage systems
Brand management & guidelines

La Galerie

Mercialys is one of the biggest real estate companies in France, and across Europe; its expertise lies in managing, transforming and revitalising shopping centres. It...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Framboise

Framboise was just a place to enjoy a crêpe. With Minale’s aid, it has become a positive experience, discovering, savouring and sharing crêpes in a...
Brand analysis
Brand strategy
Corporate identity
Retail design

Circus

Brand analysis
Brand strategy
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines

KATUSHA

After 7 years of progressive development, the Team KATUSHA now embarks on an exciting time to change direction, face new challenges and to set new...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines
Merchandising

Leopard Natural Power Drink

The world gets fiercer by the day, but Leopard Natural Power Drink will always be there for you to rely on. An invigorating combination of...
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines
Merchandising

Team KATUSHA

In order to make our ambitions a reality, we had to think outside the box. To keep on expanding and moving forwards, we had to...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

BASE shop

BASE shop, an exciting new way to discover the world of mobile technology, easing you into the mobile way of life!
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Proxy Highly Urban

After the revamp of its proximity concept in 2013, Delhaize launches its very first “highly urban” Proxy format. With its conceptual urban format, Proxy’s ambition...
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

We love to travel

The run up to the summer holidays saw the travel agency Sales-Lentz change its name and become "We Love to Travel". Built to be an...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines

Delhaize Supermarket

A new generation of Delhaize stores has put its customers at the centre of attention by offering them an environment and experience that is easy...
Brand strategy
Retail design
Signage systems
Brand management & guidelines

Emo

Over a wide distribution network yet never far away, EMO is the master-butcher that supplies the people of Luxembourg with a large range of meat,...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Merchandising

Colmar

After 50 years of non-stop development, Colmar has become one of the giants of the catering sector, with concepts such as Colmar (known as Crocodile...
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Bernie’s Gourmet Burgers

After 50 years of non-stop development, Colmar has become one of the giants of the catering sector, with concepts such as Colmar (known as Crocodile...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Fritkot

After 50 years of non-stop development, Colmar has become one of the giants of the catering sector, with concepts such as Colmar (known as Crocodile...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Seaters

If it was up to Seaters, you'd never see another empty seat at a concert or sports event ever again. And this start-up is well...
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines

Elicio

Nethys has taken over a large part of the Electrawinds activity and this has given rise to a new brand: Elicio. This brand therefore has...
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines

Nethys

After over 7 years of rapid growth, the Belgian group Tecteo wanted a new way to express its current and future goals, with a stronger...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Brand management & guidelines

Cru

A concept built on respecting natural produce
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Merchandising

Alter Domus

Minale Design Strategy is proud to have worked with Alter Domus as it evolves on the creation of its new identity. The company had understood...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

Les Allées Shopping

Sodec has entrusted Minale Design Strategy with the entire creation of its concept: positioning, visual identity, interior design, style, history ... at Les Allées Shopping,...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems

L’Ilo

After the inauguration of Brétigny-sur-Orge, Immochan kept on working hard and can now present 'Ilo à Epinay-sur-Seine', " An afternoon stroll in a mediterranean garden"...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Construction supervision

MGEN

With 3.5 million people under its cover, the MGEN group is undoubtedly one of the biggest players in the social security sector. It manages the...
Brand analysis
Brand strategy
Retail design
Signage systems
Construction supervision

HappyLife

HappyLife : " Turning a location into a special occasion!" Immochan wanted to renew and refresh its brand philosophy, in order to make its centres...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Capucin, Michel Bras

Capucin - the name of a cone made with buckwheat flour that Michel Bras had included on the menu of a restaurant based at the...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Merchandising

Food Lion

After a positive and profitable experience working with the Delhaize group, we found ourselves sought after in the US by the supermarket chain Food Lion,...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Cigusto

Minale Design Strategy has created the identity and store concept for one of the major players in the electronic cigarette market. With a potential market...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Merchandising

Gustave Roussy

L'Institut de Cancérologie Gustave Roussy has transformed into GUSTAVE ROUSSY Cancer Campus Grand Paris, "Key player on the global oncology stage". In order to combine...
Brand analysis
Brand strategy
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines
Merchandising

Wink

Wink is the first drive-through supermarket in Belgium, created by Minale Design Strategy for the Louis Delhaize group. We have worked on all aspects of...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems

Proxy

Proxy, your everyday helping hand
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Visupedia

Visupedia is a web-based start-up that launched in Brussels at the end of 2012, its focus is creating content and developing information technology. Visupedia’s goal...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

POST

As a national postal and telecommunications operator, POST Luxembourg is real landmark in the Luxembourg landscape. Now, with a completely revolutionised brand strategy, and all...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines
Merchandising

Sports d'époque

Created in 2007 by two brothers and sports enthusiasts, the brand takes its inspiration from vintage sports sweaters to create a highly stylish collection with...
Brand analysis
Brand strategy
Corporate identity
Retail design
Brand management & guidelines
Construction supervision

Jetfly

Jetfly is one of the names to know in European aviation, and it has reasserted its unique and intelligent timesharing concept through a discreet but...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

Solucious

By combining its "Collivery" and "Food Invest" services, the Colruyt Group wants to position its food services activity as the best in its field. Its...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Brand management & guidelines

Place des Halles

This Hammerson shopping centre was first opened in the 1970s, but the time has come for a long overdue makeover. Spread over two floors and...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Cloche d'Or

With 600,000 m2 of space, Cloche d'Or is Luxembourg's most important new development. Minale has created the identity and the promotional products for this new...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Signage systems
Brand management & guidelines

Beobank

It was imperative for Citibank to change its name; a strategic decision as part of its vision to become a truly innovative business. Minale Deseign...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines

Crelan

Crédit Agricole and Centea have a new name. Crelan is a new brand that is the product of the merger between Crédit Agricole/Landbouwkrediet and Centea...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Merchandising

Promenade Sainte Catherine

Minale Design Strategy has designed the visual and architectural identity of Redevco's upcoming shopping centre; the Promenande Sainte-Catherine in the heart of Bordeaux.
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems

STIB

Minale Design Strategy has worked with STIB (Belgium's public transport system) for several years now, reinforcing and improving its public image in a number of...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Belle Épine

The success of this commercial centre just south of Paris has shown no signs of slowing since its opening, and is the largest shopping centre...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Panos

As a member of the La Lorraine group, this Belgian chain is in full swing and very much used to success! Now, with its new...
Brand analysis
Brand strategy
Corporate identity
Retail design
Web design
Brand management & guidelines
Merchandising

VLAN

With its strong new visual identity, the Belgian weekly paper VLAN strongly reaffirms is most deep-seated convictions: long live proximity and diversity! The brand is...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Hôtel de la Source

The four-star Hôtel de la Source overlooks the mythical Spa-Francorchamps racing circuit. The visual identity and interior design continue the motor sports theme, with images...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Signage systems
Brand management & guidelines

Ville de Luxembourg

This is a city with many different faces, all open to the world. "Multiplicity" is not just a statement, it is the dynamic nature of...
Brand analysis
Brand strategy
Naming

Crelan

Crelan is a new brand that was born out of the merger of Crédit Agricole and Centea. The acquisition of Centea had presented a unique...
Brand analysis
Brand strategy
Corporate identity
Retail design
Brand management & guidelines

Quartier Saint-Léonard

Saint-Léonard is neighbourhood of Liège that wanted to do something a bit different, highlighting its strengths as an area as well as its current and...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Brand management & guidelines

Legends

Located in the heart of the Belgian Ardennes and nestled above the famous La Source curve, the four-star hotel overlooks the Spa-Francorchamps autoracing circuit. Having...
Naming
Corporate identity
Signage systems
Brand management & guidelines

Les Ardentes

It started out as just a local Lièges event, but Les Ardentes rapidly grew, drawing crowds from all over Belgium and beyond. It has now...
Brand strategy
Corporate identity
Web design
Signage systems
Brand management & guidelines
Merchandising

Radioshack Nissan Trek

The Pro Tour RADIOSHACK NISSAN TREK team officially launched the 2012 season on the 6th January in front of an astonished public. Brought to life...
Brand analysis
Brand strategy
Corporate identity
Web design
Signage systems
Brand management & guidelines
Merchandising

Delhaize

Delhaize develops a new generation of supermarkets to spotlight its specialities, sending customers a message of expertise and know-how, backed up by an efficient price...
Retail design
Signage systems

Bil

A collaboration with Dechmann Communication, the luxembourgish communication agency. Coming soon…
Brand analysis
Brand strategy
Corporate identity

Tom & Co

For over 20 years, Tom&Co’s love of animals has been at the core of its commercial strategy. Tom&Co positions itself as the store any owner...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Real Madrid Resort Island

Minale Design Strategy has been working on this gargantuan 'sportatainment' project which will see Real Madrid installing itself in Ras al-Khaimah in the United Arab...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

Province de Liège

Province de Liège has moved on from the 50 separate identities that had evolved as each new service or sector began and is now one...
Brand analysis
Brand strategy
Corporate identity
Web design
Signage systems
Brand management & guidelines

PRDD

In collaboration with the ADT (Territorial Development Agency), The Brussels-Capital Region has worked to the develop and realise the Region's Sustainable Development Plan (PRDD) by...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

Warm Up

Located in the heart of the Belgian Ardennes, this four star hotel is nestled above the La Source curve and looks out onto the Spa...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Les TransArdentes 2012

Les TransArdentes has quickly become one of Belgium's biggest electro music events, and the first major gathering of the year. The first four festivals sold...
Corporate identity
Web design
Signage systems
Brand management & guidelines
Merchandising

Listo

Listo turns over a new leaf! Cushman & Wakefield turned to Minale Design Strategy to rework this Luxembourg shopping centre, and with our help it...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Almazar

Almazar is a 44,000 m2 shopping centre just outside Marrakech on the road to the Ourika Valley, and Minale Design Strategy has created a new...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines

Lachapelle

Coming soon…
Brand analysis
Brand strategy
Corporate identity
Retail design
Brand management & guidelines
Construction supervision

Mondriani

A few minutes from Luxembourg city, Mondriani luxury apartments are located in the chic and very desirable Kohlenberg quarter. The Mondriani complex promises exclusive services,...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

Les Auberges de Jeunesse

The new visual identity that Minale Design Strategy has designed for the Auberges de Jeunesse (Youth Hostels) of Belgium is personal, youthful, spontaneous and creative,...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Andara

Coming soon…
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Signage systems
Brand management & guidelines

Les chocolats d'Edouard

Coming soon...
Brand strategy
Corporate identity
Merchandising

Iodaracing

With an edgy and fierce style, Minale Design Strategy introduces Moto2 oidaracing project team's brand new identity. For this sport, it's a step in a...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Boulevard Royal

Coming soon…
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Leopard Trek

Leopard Trek is a professional cycling team created in 2011, who has now taken on a new identity, an identity whose vintage streaks give it...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Brand management & guidelines
Merchandising

Jérôme d'Ambrosio

We are very proud to have worked with the only Belgian Formula 1 driver, Jérôme d'Ambrosio, as he makes his way along the road to...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Brand management & guidelines
Merchandising

Arboria

Arboria, a propoerty complex built around a large park, will soon become Luxembourg city's newest neighbourhood. The quality of the residences, shops and offices make...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Signage systems
Brand management & guidelines

Le Pain Quotidien

As it rapidly expands across the world with major and minor franchises, PQ Licensing called in Minale Design Strategy to produce a uniform concept for...
Brand analysis
Brand strategy
Retail design
Signage systems
Brand management & guidelines
Merchandising

Mmmh! Délicieux

"Mmmh...! Délicieux!" is the name of an innovative new concept in Italy conceived by Minale Design Strategy. The shop evolves as the day goes on,...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Merchandising

Odysseum

Icade has entrusted Minale Design Strategy with the Herculean task of working on France's first 'fun' shopping centre, located in Montpellier. Our mission was to...
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Sqy Ouest

The Saint-Quentin-en-Yvelines shopping centre was looking for something to give it a ne lease of life.To make it feel warmer and more dynamic, Minale Design...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Mobistar

Conscious of the smartphone revolution and the growing demand for phones that do more, Mobistar wanted to turn its stores into places of discovery, and...
Retail design
Signage systems
Merchandising

Veolia

Minale Design Strategy has worked with Veolia Transport for many years now, using our expertise to improve its national and international communication with its own...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Sequoia

Buying organic no longer means trudging through soulless supermarkets... At Sequoia, buying natural and organic foods is part of a pleasant, friendly and healthy experience...
Brand analysis
Brand strategy
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines
Construction supervision

SNCB Europe

SNCB is as recognisable as they come, a real institution that represents tradition and modernity at the same time! But in 2010 it found itself...
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Espace Mode

The Belgian chain, a specialist in providing multi-label clothing for all the family, takes on the challenge to "be more fashionable", by creating an environment...
Brand analysis
Brand strategy
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines
Construction supervision

Smartspot

At the forefront of providing mobile technology (smartphones, tablets etc.) Smartspot presents itself as "the" market specialist. Acros the store, the services available and Telent's...
Brand analysis
Brand strategy
Retail design
Signage systems
Brand management & guidelines
Construction supervision

Galerie Horta

The stunning Galerie Horta is one of several covered arcades that connect Brussels’ Grand Place to the Place Royale, and it is a promenade with...
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

AG Real Estate

After a thorough restructuring of the Groupe Fortis in Belgium, and following its changing of investor and becoming a part of the AG Insurance group;...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

Sudpresse

The leading francophone local paper in Wallonia, Sudpresse is asserting its status as a brand and is modernising its papers by adapting them to new...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

OPL

A strong and independent player that offers a helping hand to users navigating a complex market.
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

One on One

Coming soon…
Brand analysis
Brand strategy
Corporate identity
Web design
Signage systems
Brand management & guidelines

AquaMondo

A subsidiary of Saint-Gobain, this is Aquamondo, which offers customers a wide array of bathrooms for sale in beautiful open stores. The identity and interior...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Atelier de la Nuit

Caring for you by day as by night, Mobilier de France launches a brand new chain of bedding supplies, which as well as traditional beding...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines

Florea

Coming soon…
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Les Eleis

Palm trees... in Normandy! Here is a brand new shopping centre in Cherbourg: the Groupe Financière Duval has created a new commerical space right in...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Brand management & guidelines
Construction supervision

Prodomos

Prodomos is a prominent Luxembourg developer with more than 20 years’ experience. With nearly 400.000 m² of developed property and a vast reserve of land...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Signage systems
Brand management & guidelines

Olos Fund

Olos Fund is the name of a new investment fund based in Luxembourg. The fund’s mission is to enhance property assets through projects guided by...
Brand strategy
Naming
Corporate identity
Brand management & guidelines

SWDE

The Société Wallonne des Eaux, The Walloon water company who operate as water specialists over most of Wallonia, had several variants of its logo. Minale...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

CityMall

Coming Soon
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Brand management & guidelines

De père en fils

A traditional butcher comes to a supermarket near you! The butcher’s trade is traditionally handed down through the generations, and this is why the name...
Brand analysis
Brand strategy
Corporate identity
Retail design
Brand management & guidelines
Merchandising

Trafic

A mission to attract customers and drive sales began by improving visibility and making sure what's on offer and how it works. The brand has...
Brand analysis
Brand strategy
Retail design
Signage systems

Anima Care

An Ackermans Van Haaren subsidiary, Anima Care specialises in the health and care sectors. In 2009, the brand opted for a new optimistic, positive positioning...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

La Maison des Maîtres Chocolatiers Belges

La Maison des Maîtres Chocolatiers Belges has opened the doors of its new store in Brussels' Grand Place, and is a luxury boutique that is...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines
Merchandising
Construction supervision

La DH

A symbol of the French speaking press, La Dernière Heure - Les Sports, has not only changed its format, but also its name, its editorial...
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines

Ville de Dax

Revitalising the city centre through the creation of urban pathways. In partnership with developer Nexity, Minale Design Strategy is commissioned by the City of Dax...
Signage systems

Atrium - Contrats de quartiers

In order to boost the commercial potential of Brussels' different neighbourhoods, Minale Design Strategy has worked alongside Atrium on the conception and implementation of the...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Conforama

Conforama, the leading furniture specialist, has decided that it was time for their positioning to evolve and therefore turned to MDS to convey their values...
Brand strategy
Retail design
Signage systems

Fed Finance

With a new law coming into force that allowed employment agencies to propose a whole range of contracts, Fed Intérim and Fed Recrutement really needed...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Maisonement

This brand new 42,000m2 retail park back onto the Boissénart shopping centre, and is completely dedicated to homeware, which it shows through its enthusiastic and...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Ogeo Fund

Coming soon…
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines

Top Annonces

The “Galibot” in Lille, the “13” in Marseille, “Hip 78” in Versailles, and “Top Annonces” elsewhere... these free weekly classified ads publications are now united...
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines

Luxair

After several years working on a reduced budget, Luxair was gradually losing sight of its identity and its values. An initial phase of research and...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Roissy Bus

Minale Design Strategy’s designers have emphasized its link to Paris’ well-known public transportation system, which acts as a guarantee of service. We have also created...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

K in Kortrijk

Nestled in the city centre, K, a City Mail initiative, is an excellent example of urban rebuilding. Spread over three floors and covering more or...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

Côte d'Or

A journey back to its roots for Côte d'Or, the renowned Belgian chocolate brand that is sold in more than 60 countries. To celebrate it’s...
Brand analysis
Brand strategy
Retail design
Signage systems
Brand management & guidelines
Merchandising

Red Market

What could be more exciting than a brand new European shopping network from the Delhaize group? The outcome of the project has fulfilled its objective:...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Brussels Film Festival

The Brussels Film Festival has been aiming to be the Belgian capital’s only European film festival for over 30 years. It has a relaxed and...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines
Merchandising

Century 21

A new interior design concept for Century 21 France’s 850 real estate agencies, based on customer relations and the idea of making clients feel at...
Retail design
Signage systems
Brand management & guidelines

Auchan

Coming soon…
Retail design
Signage systems

Just Under the Sky

An incredible new creation, a feat of imagination where only the sky is the limit. Just Under the Sky is an Equilis production retail program...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems

Beaulieu

The Beaulieu shopping centre in Poitiers, which includes a Géant supermarket, is expanding. Its aim is make it somewhere people want to go, rather than...
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Tecteo

Tecteo is the name that has been created by Minale Design Strategy to establish this Liégeois organisation on a national, multidisciplinary scene. Tecteo Group now...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

Railteam

Railteam is a modern, dynamic, high-performing brand. It comprises rail companies and its founding members, SNCF, SNCB, Deutsche Bahn, Eurostar UK, NS Hispeed, OBB and...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Signage systems
Brand management & guidelines

La Libre Belgique

Somehow, we had to find a way to reposition this historic brand whilst preserving the respected status it holds within the francophone press. We have...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines
Merchandising

Helixir

This smoothie bar has taken advantage of the current trend for putting the process of food production at the forefront of the customer experience. Helixir...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Merchandising

CBP

There's a brand new force to reckon with in world of international private banking. The Compagnie de Banque Privéé was created in 2006 and wanted...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

Resa

After the public energy sector was deregulated, Tecteo wanted to create a brand for its energy distribution network, and so they turned to Minale Design...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

VOO

It was the coming together of the Walloon and Brussels cable operators that gave rise to VOO. Minale Design Strategy has handled all aspects of...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines
Merchandising
Construction supervision

Belles Feuilles

At the heart of Paris, in the 16th arrondissement's Galerie Saint-Didier, this charming village has a brand now look. The centre has been repositioned as...
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Multipharma

By so radically changing its image, the biggest network of pharmacies in Belgium stood up to reasserts its status as a major player in the...
Brand analysis
Brand strategy
Corporate identity
Retail design
Web design
Signage systems
Brand management & guidelines
Merchandising

Option

Option is a global leader in the wireless technology sector, offering high quality products to various major telecommunications providers; however, it urgently needed to reevalute...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines
Merchandising

La Table Rouge

"La Ferme de Levallois" has its own brand new salad bar: La Table Rouge. The salad bar design concept is contemporary and convivial, and we...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Brand management & guidelines

Au fil de l’eau

A brand with real local charm... Au Fil de l'Eau was a City Mall initiative, with the inauguration of the centre planned for 2014. The...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

La Ferme d’Herblay

Step back and admire this brand new design concept for a fresh food megastore! Here the range of choice, the freshness of all produce and...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design

Skynet

The change of Skynet's identity marks the company's evolution from a company that acts as a a company that acts as a gateway to services...
Brand analysis
Brand strategy
Corporate identity
Web design
Signage systems
Brand management & guidelines
Merchandising

Just For You

A leader on the market for e-mail maketing and information provision, giving out hints, tips and targeted rewards, Just For You has positioned itself as...
Brand analysis
Brand strategy
Corporate identity
Web design
Brand management & guidelines

Leroy Merlin

LEROY MERLIN has a brand new philosophy; it wants to develop a range of 'DIY' products. To achieve this aim, MDS has committed to working...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

Atlas Blue

The image that we have developed for Royal Air Maroc’s low-cost subsidiary clearly differentiates it from other national airlines and charters. The individual and striking...
Brand analysis
Brand strategy
Naming
Corporate identity
Web design
Signage systems
Brand management & guidelines

Be tv

Changing the name of Canal +, such a well known feature on the country's audiovisual landscape, was aways going to be a challenge. But BeTV...
Brand analysis
Brand strategy
Naming

Baba d’Andrea

Coming soon...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines
Merchandising

Novoviande

NovoViande was a network of butchers that had existed since the 1970's, in 2004 it made the decision to evolve into a real gourmet chain...
Brand analysis
Brand strategy
Corporate identity
Retail design
Brand management & guidelines

FISU

The Fédération de Sports Universitaires comprises of 15,000 athletes, 180 countries, 30 world championships, 2 Universiades and just one commercial brand which somehow has to...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

Les Trois Brasseurs

Coming soon...
Brand analysis
Brand strategy
Corporate identity

Cegedel

This is a clear-cut, compact, and powerful new identity for Luxembourg’s national electrical company. To position Cegedel as strongly as possible on the European market,...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Le Livre de Poche

Coming soon…
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines
Merchandising

Hachette

As Hachette Livre left behind their old office on the Boulevard Saint-Germain, it still wanted to proudly display its history and heritage in its modern...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Nateus

Nateus was the result of a long process in which Ethias wanted to bring together and combine all of its distribution focused subsidiaries. Minale Design...
Brand analysis
Brand strategy
Naming
Corporate identity
Brand management & guidelines

Colruyt

Colruyt has a long history and its core values have always been to provide the best possible quality for the best possible quality price, always...
Brand analysis
Brand strategy
Corporate identity
Brand management & guidelines

Ethias

Ethias is the name that Minale Design Strategy has created to represent the identity of the third biggest insurance company in Belgium, which was formely...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Dats 24

The purpose of this project was to make the service stops and petrol stations that belong to Belgium's leading discount store, Colruyt, more in line...
Brand analysis
Brand strategy
Naming
Corporate identity
Retail design
Signage systems
Brand management & guidelines

Carestel

Our aim in working with the Carestel Group was to reinforces its visibility and offer a wide variety of products and services in a decisively...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines

RTL Group

Coming soon...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

Sephora

Sephora came into being through the merger of two previous brands, and almost overnight became France's leading perfume and cosmetics retail chain, before expanding to...
Brand analysis
Brand strategy
Corporate identity
Retail design
Signage systems
Brand management & guidelines
Merchandising

Eurostar

SNCF, SNCB and British Rail came together with the shared goal of creating a brand that really stand out in the railway transport sector. It...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

Proximus

In 1994, Belgacom decided to create Belgacom to develop a GSM service in Belgium, in what was then just an emerging sector but was soon...
Brand analysis
Brand strategy
Naming
Corporate identity
Signage systems
Brand management & guidelines

Belgacom

Back in 1990, Minale Design Strategy helped Belgacom make the move from a public business to a company focused on service, thanks to a comprehensive...
Brand analysis
Brand strategy
Corporate identity
Signage systems
Brand management & guidelines

Quick

With strong European roots and traditions, it was Quick that first led the way for European fast food restaurants to challenge the USA's ubiquituous chains...
Corporate identity
Retail design
Signage systems
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