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Gwenael Hanquet
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Oliver Rasquinet
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Delhaize Proxy Highly-Urban
After revamping its proximity concept in 2013, Delhaize now launches its very first “urban” version of the format. This urban version of Proxy is aimed above all at customers in a hurry, but without estranging the local residents who have grown loyal to Proxy Standard. Everything has been organized and designed to satisfy both of these consumer groups in one place.
These days consumers have to make do with with a smaller budget, are more and more rushed, and simply no longer have the time to spend hours in supermarkets browsing and queuing. It is in order to satisfy these busy customers that Delhaize has adapted its “Proxy” formula to fit their very specific needs.
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Proxy Highly Urban