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If you’re interested in discussing a potential project or idea with us please contact or email :
Gwenael Hanquet
+32 475 87 32 08
Oliver Rasquinet
+33 6 20 17 10 75


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BASE shop
2015 was a crucial year for BASE Company.
A year in which BASE has redefined its identity and purpose and completely revamped its store concept - which is the first contact the brand has with its customers. Minale Design Strategy has guided the third biggest Belgian Mobile Phone operator through the process of defining a strategy and design that will convey BASE’s new positioning, creating a store that provides a unique, inspiring and fun shopping experience. 
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The project
BASE shop