The "Institut de Cancérologie Gustave Roussy" is now called GUSTAVE ROUSSY Cancer Campus Grand Paris, "a major international actor in oncology".
In order to consolidate the human values of the institute with its status as a European leader as well as its international ambitions, Minale Design Strategy has:
- chosen a single and meaningful name that will replace the multiplicity of names that were used in the past
- devleopped a logotype that can carry the values of the Institute which are those of sharing and encounter
- developped an identity system allowing all aspects of the Institute to be identified; Research, Hospital, University, Fundraising.